Sunday, December 10, 2017

Reach Out by Molly Beck [review]

I've been trying to improve my email communication skills, and Reach Out is just the book I needed to get my butt in gear. I reach out to people to be featured on my blog, and also to people I want to partner with in the business world.

Crafting an email that gets a reply isn't easy, but Molly offers tips that I didn't even consider. And guess what, they work. They also apply to speaking to people in person. It's really about being polite and offering something of value.

As soon as I finished the book, I sent my first cold email using what I learned. The person responded two days later saying they were interested in my proposal. Bam!

Molly's estimated response rate for cold reach outs is 20%, but as of this writing my rate is 35%. I'm beyond pleased. Even if you're a master communicator, you'll probably learn something in this book.

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About Me

I'm Seth, owner of the Giveaway Guy blog. I live in the suburbs outside of Boston with my wife and have a career in SEO. I enjoy writing reviews and entering giveaways in my spare time.
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